Darren Ryan is an in-house creative leader focused on developing teams of highly-engaged creatives, building agency-caliber services & delivering top-tier creative work while ensuring operational excellence & financial integrity.
In his most recent role, director of creative services, Darren has rebuilt and rebranded The Coca-Cola Company’s extensive in-house creative agency. His vision led the in-house team’s transition from a small and limited team to a very successful, high-volume and well respected in-house agency equivalent to the size of a large external creative agency.
Darren has creatively merged savvy strategy, effective marketing, innovative design and vision to create successful marketing solutions and campaigns for brands from Fortune 100 companies to start-ups. His skills and expertise are flexible and adaptable to most industries and brands however, the bulk of his experience is within retail, CPG and media.
In his past in-house roles, Darren has been focused on delivering effective, agency-quality design and strategic creative solutions. His experience as an accomplished solutions-oriented leader is extensive and diverse in many areas including digital creative services, interactive, creative strategy, marketing and more.
He possesses a broad range of expertise in creative management, traditional and interactive design services (both in-house and agency), social media, virtual/augmented reality (VR/AR),
photography, brand development, in-store/pop marketing, interactive marketing, online services and marketing, search optimization/marketing, digital media, retail strategy, corporate messaging, new technologies, visual merchandising, new product/services development, creative strategy and more within corporate and start-up businesses.
Throughout his career, Darren has earned several awards and honors for his leadership and creative excellence including various internal awards (e.g., President’s Award, etc.), creative awards (e.g., Telly Awards, etc.) and public awards (e.g., being named one of Atlanta’s 40-under-40, etc.).
Driving change, growth and value for The Coca-Cola Company
Coca-Cola Studios Sizzle
Coca-Cola Studios: Designed to deliver best-in-class agency creative services